The Public Relations Writer's Handbook: The Digital Age
Merry Aronson, Don Spetner, Carol Ames
The second edition of the Public Relations Writer’s Handbook offers a simple, step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. In addition, the thoroughly expanded and updated second edition shows how to keep up with the best practices of the public relations profession, as well as with the speed made possible and required by the digital age.
หมวดหมู่:
ปี:
2007
ฉบับพิมพ์ครั้งที่:
2
สำนักพิมพ์:
Jossey-Bass
ภาษา:
english
จำนวนหน้า:
370
ISBN 10:
0787986313
ISBN 13:
9780787986315
ไฟล์:
PDF, 1.53 MB
IPFS:
,
english, 2007